Wednesday, 11 November 2009 13:54

'Tis the season - a little early I guess. I certainly haven't done any Christmas shopping yet.
For the next month and a half the blogs will flood with predictions for 2010 and the advices that go with them.

The first one I found for this season was done by brandingstrategyinsider.com titled "2010 Brings Brands 10 Golden Digital Opportunities" - read the full article here.

The 10 golden opportunities listed are:
1. Social Media: A Marathon, Not a Sprint
2. Mash-Ups: Taking Inspiration from Biathlons
3. App Happy: On Your Mark, Get Set, Go Crazy
4. Measure Up: Track Every Second
5. POV Power: Don't Just Talk the Talk
6. Expose Yourself: Win the Crowd With Honesty
7. Hold the Presses: Major Comebacks are Possible
8. Go to the Video: Separate from the Pack
9. Mobile Media: Catching Up at Last
10. Be Positive: Attitude is Everything.

Let me comment on the Marathon!
I actually spend a lot of time arguing that entering the social media sphere is a long term approach - a marathon. Having made a marathon myself, I know it is a long distance, likely to cause pain, but can be tamed by sufficient training and listening from other practitioners. You may hit the wall, you don't know, even highly trained runners do that, but having made the distance is rewarding for lifetime. I still talk about it 16 years later - see!

I know it is soo much easier if you can just run a campaign and see the results as you are used with traditional media online and offline. But taking the plunge into social media requires an effort - a willingness to learn and feel the pain - and maybe even taking a different approach to your customers, your communication, your products and your service. And the reward? I won't let you feel it. You gotta feel it yourself.

Are you up for it?

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