Written by Master

Tuesday, 27 October 2009 09:54

We have known this for a while. Facebook will introduce virtual payments, enabling ease of in application payments. And it looks like we are getting closer, as blogs on this subject seems to be increasing.

Having an account on Facebook is not new, even the virtual payments is not new, allowing developers to interface to such a system is not new, but introducing it on Facebook the world’s largest social network will be new - and in my perspective the most important step for the businesses out there trying to monetize on their Facebook presence.

Still, a business have to obey the (un)written rules of social media to be successful in that space, but when this possibility turns real, we suddenly no longer are restricted to talk about conversion rates and will the users leave the Facebook universe.

Soon a business will be able to make a deal directly with the Facebook user within Facebook, without having to leave the space and without the user having to worry about whether this is a secure platform (not more than usual at least). Naturally, Facebook will take their cut. Fair enough. At least they will have to find a level that seems fair to boost a success. My guess - the cut will probably be high. Let's for argument say 30%.

No one will sell their ordinary stock for a 30% cut, so now it is really up to the creative forces out there: which goods are will make sense to share between friends and allow Facebook a fair share of the deal?

Probably, there will be a lot of virtual goods out there. But why not tap in with new goods, which cannot be found in the physical shops, but makes a nice present. I will certainly be looking forward to receiving selection wines and chocolates for my next birthday from people abroad, right to my inbox - AND delivered to my home address.

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