Finally, here it is:

"Socially engaged companies are in fact more financially successful.", says study by EngagementDB (wetpaint/Altimeter). This report titled "The world's most valuable Brands. Who's most engaged?" is a must read from Charlene Li, AltimeterGroup (Co-author of Groundswell) and Ben Elowitz, Wetpaint. Get the full report here.

There are several key takeaways like:
Engagement vis social media IS important AND correlates with financial success!
The reports establishes a correlation between engagement in social media and financial success! This is a break through in the social media business, as it still is no one can project the financial outcome of social media engagements or campaigns for that matter. Read and learn how some of the major brands like Toyota is in for the long haul and only has a social media staff of 3 people! Let it be a lesson for us all: when a global brand like Toyata can manage with just a few (strategic thinkers and executors) then they are doing it right. Because they scale.

Social media can be scaled and should be
It is not a matter of having a huge social media staff, but rather have a strategy and scale by engaging employees through out the organization. Starbucks does it and surveys the communication centrally to make sure it is in line with company policy. Toyota does it. And this is the only true way to scale - scale socially. And of course use tools to survey, manage accounts and spread the news.

Emphasize quality, not quantity.
This study actually shows, what most of us would guess, namely that a position within social media that is deep and based on quality is better that quality. However, some brands still spread more and gain less. This could be a sign of lack of social media strategy. This is not a matter of getting out there quickly and fast and waiting for the results to come in. So what should you do?

Doing it all may not be you - but do something.
So if your customers don't depend or immediately benefit from your company having a social media presence or your organisation is social media sceptic, then maybe you should start small. Engage in a single channel to gain experience and show value. But this study shows that you have to start or you risk falling behind your competitors and your customers general online experience.

I simply needed to share this!

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