Dansk RSS feed for Newsperience Contact Newsperience by Mail Print this page
Good old honest business is the future of advertising PDF Print E-mail
Written by Administrator   
Sunday, 18 January 2009 19:14

I think it is note worthy when an organization that is living by "promoting the values of agencies", IPA, writes: "prepare for a consumer led world or face decline" - as their projection for the advertising future. Read the full story here and you can buy their full report "Social Media Futures - The future of advertising and agencies in a networked society" the same place.

Again yet another indicator that the business of advertising must take a different stand, find new models and engage in the social media sphere if they want to thrive. It is probably not as simple as I put it here, but it is encouraging that companies to succeed must do what always have been the ultimate way of doing business - engage in dialogue with your clients, learn their needs and how you can help them it is so much more fullfilling than screaming "Buy my product" - even though some actually do!

Understanding your customers, delivering quality services, continously providing value and be their for them - good old honest business - thats the future of marketing.

Comments (2)
Write comment
Your Contact Details:
Comment:
[b] [i] [u] [url] [quote] [code] [img]   
Security
Please input the anti-spam code that you can read in the image.
Last Updated on Saturday, 13 June 2009 11:24
 
 
Newsletter Signup
Newsletter
Contact us
Name (*)
only alphanumeric input
Mail (*)
Invalid email
Phone
Invalid Input
Message
Only alphanumeric input

Social Media Seminar

 

Need to know more, but don't have the time to start from scratch? Consider our kickstart seminar. 

Potential topics include: the social media landscape, the trends, private and business applications, case stories and recommendations for optimizing exploring time to get the most out of it.

We will adapt the seminar to your situation. 

Personal Coaching for individuals as preperation and/or follow-up is optional. 

Read about the Kick Start Seminar on Social Media here.

 

 

Social Media Relevancy

 

Workshop contents

A. Social Media Relevance - listen & discuss
B. Explore opportunities. Work with options
C. Planning Next Steps.

Expected Results
A stepwise and prioritised plan to embark (or not) into social media based on workshop results.

Read more, give feedback and order your strategy session

  

Social Media Business

 

Workshop Agenda
A. Creative Session. B. Assess and Prioritize. C. Plan

Expected Results

A series of ideas of how to embark on this different and new channel to/with your customers

A more detailed write up of the best of all the ideas. An actionable plan for how to implement your first initiative – from both an organizational and IT perspective.

Read more, give feedback and/or order a workshop here

  

Social Media Strategy

 

Strategy Consultancy and Workshops
With this workshop we will create a strategic transformation map, defining the steps towards having social media fully integrated in your company. Most processes covered including: brand protection, marketing, sales, customer services and product development.

Expected Results
A Transformation Map – a journey towards a company doing business interaction in most processes with their customers and business partners.
Read more, give feedback and order here

  

Loyalty Solution

 

Loyance is a customer loyalty and retention application adapted to the social media technology.

Learn more about your customers and understand, what they think about your products and services, and at the same time be able to adress them in 1:1 marketing campaigns?

This is what Loyance(tm) offer.

Please read more about Loyance here.

  
Newsperience and Newsperience Software ApS ♦ Jernaldervej 332, DK-8210 Aarhus V, Denmark ♦ info@newsperience.com♦ Ph: +45 2084 9488